EXPERIENCE
Nov 2021 - June 2023
CBRE, INC.
COMMUNICATIONS SPECIALIST,
MID-ATLANTIC
MULTIFAMILY INVESTMENTS
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Contributed to multi-billion dollar pipeline
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Supported Sales Team (total of 95 transactions and $7.64 billion in sales revenue since 2021)
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Managed multiple projects and multiple deadlines at once, shepherding deals from Proposal to Listing Agreement to Closing
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Created marketing materials, including the design and copywriting of Broker's Opinions of Value (BOV), Requests for Proposal (RFP), and Offering Memoranda (OM), as well as one-page flyers and brochures as needed
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Composed e-mail marketing campaigns with outreach to thousands of investors
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Integrated ACT database information with an internal digital marketing platform
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Communicated with internal and external clientele of all levels to ensure a seamless marketing process and exceed expectations
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Designed save the dates, invitations, and various other materials for client events
Jan 2014 - Oct 2019
WAYPOINT RESIDENTIAL
ASSISTANT VICE PRESIDENT, CORPORATE MARKETING AND COMMUNICATIONS
Lead on-staff graphic designer
Designed all outgoing materials, including (but not limited to) private placement memorandums, executive summaries, corporate pitch book, internal and external digital communications, digital and print advertisements, collateral materials for distribution within the marketplace, holiday cards, event invitations, etc.
Created and managed all corporate social media accounts
Designed and contributed branded social media posts and advertisements for student housing subsidiary
Led search engine optimization efforts, utilizing third party vendors such as BrightEdge and LeaseLabs
Worked directly with third party web design company, Yyes, to design and implement new website
Spearheaded corporate re-brand: designed all re-branded materials including stationery, collateral folders, etc.
Feb 2019 - Present
HOWL CREATIVE CONCEPTS
CREATIVE DIRECTOR (CONSULTANT)
Defined and implemented new brand identity and message
Created brand logo
Developed brand guidelines, including color palette, fonts and brand styles for usage across all materials
Designed and delivered all collateral materials, including business cards, tri-fold brochure, digital brochure and one-page flyers
Created company website
Perform continual updates as acting website administrator
May 2019 - Aug 2019
THE STAFFORD FOUNDATION
CORPORATE MARKETING DIRECTOR (CONSULTANT)
Spearheaded short-term re-branding campaign targeting brand awareness and overall brand exposure
Strategized, defined and executed digital marketing overhaul
Refreshed logo design
Created branded accounts across all social media platforms
Designed and developed scheduled digital email blasts
Established new YouTube channel
Created daily themed and branded social media posts
Increased Facebook engagement by 500%+ in less than three months
Applied for and received Google Grant for non-profit organizations
Created targeted Facebook ads
Monitored and suggested improvements for search engine optimization